
Asset Multipurpose Workflow
Determine intended content to be created

Capture Assets
INTERVIEW FOOTAGE
Audio INTERVIEW
B-ROLL FOOTAGE
Photography

Create & Color Grade “Best of” Clips
BEST OF INTERVIEW CLIPS
BEST OF B-ROLL CLIPS

Edit together Pre-determined content
Full Story
30 Second Shorts

Re-Purpose “Best Of” Assets for additional content
Repurpose "Best Of" clips for social media created edits and posts
Repurpose Audio "Best of" clips for audio marketing
Pull Frame Grabs From "Best of" clips
Transcribe "best of" audio clips for additional written marketing content
Transcribe "best of" audio clips for additional inspirational content
For the script below, we transcribed the Tami Story 30 Sec #2. We put that transcript into Chat GPT and asked it to generate an inspirational 30-second ad for a gym based on the given transcript.
"Welcome to Princeton Club, where the journey begins with courage.
We know you're here to transform – to feel stronger, healthier, and more confident. But let's make one thing clear: you are already enough. You are worthy of every drop of sweat, every challenge, and every victory that lies ahead.
It all starts with self-love. Recognize your worth, embrace your journey, and let the courage within you lead the way.
Princeton Club is more than just a place to work out; it's a community that believes in you, supports you, and celebrates every step you take.
So, here's to courage. The courage to tell yourself you're worthy and to stride through these doors. Join us on this journey, be courageous, and make those daily decisions that shape a better tomorrow.
Start with courage. Let's go.